A little over a year ago, we began testing a feature in Google Maps that automatically generated a Short URL (aka URL Shortner) to link to any page on Google Maps. This quickly became one of our most popular experiments, and today we’re excited to announce that we have graduated the Short URL into an official feature of Google Maps.

Starting today, when obtaining a link to a Google Map using the 'Link' button on the upper right-hand corner of the page, you now have the option of obtaining a convenient, shortened link by clicking on the 'Short URL' check box. Shortened URLs can make it easier to coordinate events and share maps with your friends.

Click on the link button to create a Short URL for a location

All shortened URLs generated by Google Maps take advantage of Google’s recently announced g.co shortening service. We only use g.co to send you to Google web pages, and only Google Maps can generate a g.co/maps URL. This means that you can visit a a g.co/maps shortcut with confidence, and always know you will end up on a Google Maps page.